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<v 0>All right, president Hudson.</v>

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I appreciate you for taking the time out to speak with us today. Um,

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just first question tomorrow, obviously September 21st,

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the one year anniversary of when co Sanders came in, uh, on the escalate and,

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you know,

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in the gym and the big old thing that went viral and Ron James tweeted about it.

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Yes. Just one year. Huh? How has it been like,

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I guess just the entire year.

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<v 1>It's been good, you know, uh, it's been a lot of excitement, uh,</v>

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sustained excitement and interest in the program, which is what we wanted. Um,

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we knew, uh,

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once it really happened and once we really took this on that,

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it wouldn't be just a one day or one week.

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Story has been a lot of sustained interest. Uh,

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so we're very excited about that.

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Excited about the direction of the football program, uh,

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and then let him let it department in general. So.

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<v 0>And, you know, I guess, you know, thinking back to that time,</v>

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this time last year, leading up the weeks too, in the interview process,

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how has that, I know that you were kind of handed him,

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but Eddie Robinson on that.

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<v 1>It was really about just determining the fit for the university, uh,</v>

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and you know, whether this would actually work. And once, once I met him,

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uh, once we met him and you saw his real sincere desire to succeed as a head

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coach, uh, that's what we wanted because in the end,

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you're hiring someone to lead your football program.

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And once you get past everything else, the excitement, the flash, uh,

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the cameras you're hiring a football coach and what we saw and what I saw,

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and certainly what Ady Robinson saw was someone who was truly dedicated to his

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craft, dedicated to being the best coach he could be.

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This is what he wanted to do at this stage in his life. And it's really shown,

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uh, in the results that we've seen.

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<v 0>Right. Right. And I guess now get into like the geekier stuff, um,</v>

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as far as numbers, but it has been the, the monetary impact of, of coach, uh,

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prime, if you could put any.

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<v 1>Uh, you know,</v>

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if you talk about the social media impact and just a publicity impact,

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it's in the tens of millions, uh, just in terms of the publicity,

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we've gotten the free media, we've gotten, uh,

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just a boost to the JSU brand and name recognition, you know,

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we're second among all HBCU in terms of our social media presence.

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And that certainly doing part, uh, to having a coach prime, you know,

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on staff and as a part of the JSU family, uh,

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from a fundraising standpoint, it's certainly helped our fundraising, uh,

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giving to that balletic department, uh, has really, uh,

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has really grown. It's really grown in a lot of ways, uh, excited about that.

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And then just the overall interest,

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those things that you can't put a price on morale of the alumni, uh,

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interest in the program,

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people who did not know about Jackson state beforehand now taking a deep

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interest in our program.

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Those are things that you can't necessarily quantify with dollars,

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but they matter, they helped the image of the university. They helped us, uh,

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stature of the university and lead to more things like more dollars and things

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like that.