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<v 0>That the institution of the NCAA,</v>

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which has been part of the fabric of American culture for a hundred

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years is no longer looked at as

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a force for universal good in the world.

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I think people recognize the NCAA does do a lot of good things.

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They offer a lot of opportunities for people to go to college,

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but the money has gotten so big that this essentially professional

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sports. And I think people view it that way now more than ever.

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And that the distinction that college athletes don't get paid is not why it's

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popular,

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which is in contrast with NCAA has tried to argue in this court and others.

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And I just think you're seeing further chipping away at this notion that the

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NCAA is special,

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that the NCAA stands for something that is wholesome

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and good.

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I think you're now seeing that just the perception of the NCAA has

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shifted in the people realize that stands for making money and that the student

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athletes who are building this product,

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that's making everybody money. They're not being fairly compensated for it.

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This is a separate issue in a way from what the Supreme court

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decided to not really address, name, image, and likeness,

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but it's related in the sense that there is broad acknowledgement,

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that the deal that had been offered to college athletes before,

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which is you play, and we give you a scholarship is no longer sufficient.